Blogging in this age of SocialNike Free Media frenzy is crucial to any online business. Most people online are searching for something specific when they get online. They put in keywords the search results pop up and the hunt begins. For any business trying to get traffic to their website or blog this is where the game is won or lost. Studies have shown that the human eye is focused 85% of the time, not on the paid advertising ads at the top of the search result, but at what we in the Internet Marketing game call the generic results. If your not familiar with this let me explain. Let's use something wildly popular like "Nike Shoes" as our example. If you look at the top ofCheap Nike Free Run the search results there are a few ads that are highlighted in yellow. These are sponsored ads. Ads that certain companies are paying for to be at the top of the keyword search results "Nike Shoes". Now as you can imagine there are hundreds of shoe companies and retailers that would love to have this spot at the top of this search result. This is what drives Google AdWords to be such a profitable income stream for Google. Each company or bidder drives the price of the ad up based on there marketing budget. So end the end the highest bidder for the keyword "Nike Shoes" wins the top spot. Stay with me on this. I will get to the point of why Blogging is a crucial part of any online business. Let's break down the cost of paying for the Top spot for Nike shoes. The average amount of times that keyword is searched per day is 5,000,000. Whew! that's a ton of looks to any one's site. If you had a max ad budget of $1000 per day at an average cost per click Nike Free Run(CPC) of $1.47 to $1.63 centavo's. It would cost you roughly $18,000 per month to bid on the key word Nike shoes. How many of you have a ad budget of 18K per month?

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