Just sit down for a moment and
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imagine this - someone is trying to sell you a product and this person is not telling you how you will benefit from it. Just like every other consumer everywhere in the world, you would want to know 'what is in it for you' first, agree? Or imagine someone doing some real earnest hard selling without inkling about what you need in your life.
What does THAT feel like? Yes, I agree with you if you said that having someone consistently try to sell you something is annoying and tiring.
It is especially annoying when someone, regardless of the unwritten rules of online social networking, keeps posting items for sale pictures and then tagging you in it without your permission. Nowhere in this person's mind is the thought of your feelings. They don't care about your feelings or if your friends wanted to see you tagged in all those photos.
Another annoying online habit these days is spamming. They will send you countless emails about their products without knowing anything about you and how the product might enhance your life if you purchased it. All they see is the sale and dollar signs.
They move from pestering you online to encroaching into your personal space...your mobile phone. Countless
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SMSes are sent to your phone without your permission soliciting a sale. Without thinking about how beneficial it will be to you.
In websites, they do and say (write) the same thing over and over again. Buy my product. Buy my product. Buy my product. Once again, without thinking of the product's benefit to its users.
So, do you want to know or already know what today modern people need is? Do you wish to find a way to introduce your products to them without annoying them?
The strategy is very simple. Engage them.
We use websites to engage them and spike their interest. Sadly, however, there are very few websites out there today that knows the secret to successfully engaging its customers, build their brand and attract MORE buyers automatically. And I will name a few.
Playtex. If you visited Playtex website, you will see this fantastic feature that will interest women. The feature allows women to check if they are wearing the right sized bra.
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